Talks About Cars

Volkswagen AG has recently announced that German super model Heidi Klum and her husband Seal had a three-year contract that allows the couple to promote Volkswagen models.

During a recent press release in Germany, Stephan Grühsem, head of Group Communication at Volkswagen said: “Klum and Seal are a modern patchwork family. They are natural and unpretentious personalities, tolerant and globally orientated – and thus represent values which can be attributed to Volkswagen, too. Our relationship has turned into a real friendship. Seal truly has petrol in his blood. He is extremely savvy when it comes to knowing the ins and out of our automobiles. And since Heidi Klum also has long-standing ties to Volkswagen, it seemed only natural to devise a promotion concept that would accommodate both of them as a couple. It is their first joint appearance as brand ambassadors"

Grühsem added: “With the Volkswagen Tiguan we want to take new innovative directions – not only with regard to the car itself, but also with respect to how we present it,” explains Jochen Sengpiehl, the head of Marketing at Volkswagen. An analysis revealed that Heidi Klum and our brand are an ideal fit. She is authentic, radiates a zest for life and Volkswagen buyers are able to identify with her."

In the other hand, Seal has already been a part of Volkswagen since the introduction of Volkswagen Passat last 2005. He also appeared at the 2007 Detroit Auto Show and in Las Vegas during the presentation of the Audi R8.

Seal also commented:
"I told the VW guys that they should leave the Tiguan with us in Los Angeles …a great car: nimble, fast and full of technical refinements. My garage is full of products from Volkswagen. If it was possible I would testdrive every new car from them coming out. "

Volkswagens agreement with Heidi Klum and Seal will start with the marketing campaign for the all new VW Tiguan model. The new ad will conquer print ads, TV commercials, and the internet. Seal's new single “Living the Right Life" will be featured in the TV commercial.