Talks About Cars

For 2007 Rolls-Royce has obtained a demand increase of 25 percent pushing delivery times to nearly two years. Ian Robertson, the Chairman of Rolls-Royce Motor Cars said that the production has been sold out all the way to mid of 2009.

Furthermore, Chairman Robertson is also expecting for sales to grow faster for the Phantom and the Drophead Coupe in 2008. He said, "A lot of our dealers say they have simply stopped taking any more orders." It can be noted that Rolls Royce’s Goodwood plant has rolled out around 1,000 units of Phantom and Drophead Coupe, still not enough to meet the increasing demand. Chairman Robertson has announced drastic measures to increase production to meet the growing demands from wealthy individuals in emerging markets.

Rolls-Royce also plans to increase its 650 workforce. The luxury carmaker will recruit an additional 300 to 400 workers and will invest around £10 and £15 million in the Goodwood plant.

China is currently Rolls-Royce’s third biggest market and Chairman Robertson is expecting for 100 cars to be sold this year up from the 71 cars sold last 2006. He said, "It is not bad when you consider we had not sold a single Rolls-Royce vehicle in China prior to 2003."