Talks About Cars

Lexus is bringing back the "December to Remember" marketing campaign this holiday season. This year, Lexus will promote the campaign as a part of the December Sales Event and will feature TV broadcast spots, print ads, and radio spots. The "December to Remember" marketing campaign has already started to conquer several media last November 21.

David Nordstrom, Lexus vice president of marketing commented:
"December to Remember has become a signal that the gift giving season is upon us. While the storylines may change from year to year, consumers always look forward to that joyful feeling they get from watching the recipient discover a brand-new Lexus in the driveway, complete with the red bow. This year, we took it a step further and reached out to those consumers who work hard all year and are looking to reward themselves. We hope the purchase incentives will inspire consumers to give their loved ones—including themselves—the gift that they can appreciate all year."

The "December to Remember" campaign will feature three TV spots entitled "Hockey Practice," "Self-Gift", and "Baby Its Cold Outside". Each TV spot features unique story line focusing on persons receiving brand new Lexus models adorned with a red bow as their gifts. Two radio spots are also included entitled "Surprise Methods" and "The One Thing".